The Role of Community-Based Efforts in Promoting Sustainable Diets: Lessons From a Grassroots Meat-Reduction Campaign

The authors of this paper conducted a case study of a community-based approach to meat reduction at the household level and assessed effectiveness through three follow-up surveys. While there has been substantial research into individual and structural interventions to reduce meat consumption, less attention has been paid to social and community-level factors. This paper sought to track changes in households’ knowledge, attitudes, beliefs and food choices over a nine-month period.

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