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Impact of Messaging Strategy on Consumer Understanding of Food Date Labels

Impact of Messaging Strategy on Consumer Understanding of Food Date Labels

May 06, 2021

Journal of Nutrition Education and Behaviour

Catherine Turvey, MPH; Meghan Moran, PhD; Jennifer Sacheck, PhD; Ashley Arashiro, MPH; Qiushi Huang, PhD, MS, MPH; Katie Heley, MPH; Erica Johnston, BA; Roni Neff, PhD

CLF Author

Roni Neff

Area of Expertise

Reducing Food Waste

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Objective

Explore consumer understanding of the food industry's 2-date labeling system and the relative effectiveness of messages in increasing understanding.

Design

Participant understanding of date labels assessed before and after random assignment to 1 of 7 messages explaining the meaning of the labels.

Johns Hopkins Center for a Livable Future

Impact of Messaging Strategy on Consumer Understanding of Food Date Labels

CLF Author

Area of Expertise

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