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Impact of Messaging Strategy on Consumer Understanding of Food Date Labels

May 06, 2021
Journal of Nutrition Education and Behaviour

Catherine Turvey, MPH; Meghan Moran, PhD; Jennifer Sacheck, PhD; Ashley Arashiro, MPH; Qiushi Huang, PhD, MS, MPH; Katie Heley, MPH; Erica Johnston, BA; Roni Neff, PhD

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Explore consumer understanding of the food industry's 2-date labeling system and the relative effectiveness of messages in increasing understanding.


Participant understanding of date labels assessed before and after random assignment to 1 of 7 messages explaining the meaning of the labels.